To remain competitive, the sports equipment industry is increasingly turning away from classically mass-produced items. With new ideas for product improvements, businesses are approaching their goal of optimizing “athletes and their equipment” as an integrated system.
By taking advantage of innovative production technologies such as additive manufacturing, these ideas can be made into product innovations. For example, AM can be used to make hard-wearing and lightweight variants of complex sports equipment that would not be possible with conventional production technologies.
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